Growing Followers

Your blog and newsletter (oh, please tell me you have both!) are where your fans get to know you as a person and develop the connection which will ensure their fandom for life.

List-growing is all the rage. More more more. Ask these folks “Are you looking for more followers, or better followers?” and they’ll universally say “Both!”

Consider the concept of focus: it’s not possible, with our eyes or our mind, to focus on two things at once. That’s just not what focus means.

[image: photo of crowd http://www.sxc.hu/browse.phtml?f=view&id=965625 by michael lorenzo http://www.sxc.hu/profile/nazreth; photo of glasses http://www.sxc.hu/photo/1415587 by Alfonso Romero http://www.creactionsdesign.com/” width=”440″ height=”128″ class=”aligncenter size-full wp-image-1975]
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