[image: photo http://www.sxc.hu/photo/1426375 by Bas van den Eijkhof http://www.sxc.hu/profile/mistermast” width=”222″ height=”247″ class=”alignright size-full wp-image-3295″ style=”border: none;]Most new authors dream of getting a book deal; having a publisher contact them and say, hey, we want your book. I’ll reserve comment on the value of getting a book deal for another conversation.
Some time back a client turned down not one, but two book deals. Two publishing houses approached them and said, hey, we want your book, just sign on the dotted line.
And they thought and they thought and they said, I don’t fit in the box you’d like to put me in.
And then they said the hardest word in the language of business: … more … “If the Box Doesn’t Fit, Don’t Wear It”
I’ve asked every question I can think of; asked everyone I can find.
In between are various levels of self-publishing, defined to some extent by the balance of responsibility and risk shared by the publisher and the author. Understanding those differences is vital to your success. When I was asked the question in the title the first part of the answer was getting our definitions straight.