I have a penchant for witty yet meaningless titles, whether they’re blog posts, song titles or book titles. I prefer wit to meaning.
[image: photo http://www.sxc.hu/photo/895100 by Hans Beyhs http://www.sxc.hu/profile/hbeyhs” width=”222″ height=”222″ class=”alignright size-full wp-image-2647]With song titles I don’t think it matters. Let’s forget song titles.
With book titles it matters some; but subtitles cover a multitude of sins.
But blog posts, ah, blog posts. Every copywriting expert out there will tell you that getting the headline exactly right is more than half the battle; that the wrong headline essentially invalidates your blog.
Here’s when that doesn’t matter and why I ignore it.