Marketing Your Books in the New Age of Publishing

photo http://www.sxc.hu/photo/1126065 by BarbaraDin http://www.sxc.hu/profile/BarbaraDinA longer diatribe about marketing your self-published book. This is a year-long class, which I’d be glad to give if y’all are interested.

Publishing is in the greatest upheaval since Gutenberg. Supporters of traditional publishing will tell you it’s the only choice, or you’re not a real author.

I’ll take the opposing view: the only rational choice, from both the artistic and commercial perspectives, is to pick yourself, own the process, and reap the rewards. Here’s why:
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Standards: Straight Jacket or Guide Posts?

I just read a blog post by an author claiming that Joseph Campbell’s monomyth is overused, and explained how their novel avoided it so as not to sound formulaic.

Except the only difference was, their “hero” wasn’t traditionally heroic. Otherwise, the description was nothing more than an abbreviated version of the same story humans have been telling themselves for millennia.

photo http://www.sxc.hu/photo/310469 by Andy Barton http://www.sxc.hu/profile/RavenMediaBeing “different” by

  1. calling yourself different
  2. pretending that how the human mind works doesn’t apply to you and/or
  3. being ignorant of how language works (Campbell’s “hero” has nothing to do with heroism)

is loopy, wonky, misguided, and just plain wrong.
… more … “Standards: Straight Jacket or Guide Posts?”

Who Can We Change?

Seth posted a great list of questions every entrepreneur should ask themselves before they launch something. We’ve already launched years ago, but I went through the exercise of answering them anyway.

He warns against the danger of tweaking the answers (or the meaning of the questions) to suit our beliefs. If it looks like I’ve done that here, call me on it.

I want Someday Box to be the place you come to gain the belief that you, yes you, can write a book. If I’m not being honest with myself, that’s not honest with you.

photo http://www.sxc.hu/browse.phtml?f=view&id=1411003 by Cécile Graat http://www.gracedesign.nl/ http://www.sxc.hu/profile/Cieleke

Here they are:
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Learning in Public: Taking Out the Trash?

egg shell photo http://www.sxc.hu/photo/1153431 by Szabolcs Sáfár http://www.sxc.hu/profile/SafiOne (possibly valid) complaint made by proponents of traditional publishing about the glut of independently published books is that it appears some folks are using independent publishing for on the job training. I know my first mystery wasn’t the quality I dream of writing your someday.

Writers hate wasting words. Each syllable is like a miniature birth. Despite the validity of Quiller-Couch’s advice, we hate to murder our darlings.

No chef wants to waste food. Ah, but cooking always involves waste: egg shells, apple cores, melon rinds, coffee grounds.
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Traditional Publishing as Religion

Religious Wars Rarely Advance Civilization: image by jorge vicente http://www.sxc.hu/profile/jmjvicenteWhile there are a few folks tied to traditional publishing who are willing to have a conversation, more and more, I see forum conversations turn into debates laced with ad hominem attacks and vague platitudes.

It’s good to be passionate about what you believe. If something is right, it’s right, even if only under these specific circumstances.

I’ve often said that my favorite response to my writing or speaking is disagreement. When someone thinks I’m wrong and says so, respectfully and clearly, one of two things will happen:
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Kerry Dwyer’s Ramblings in Ireland

I had a lovely chat with Kerry Dwyer, author of Ramblings in Ireland. Editing Kerry’s book was rare fun. Getting to know her has been even more fun. Like her book, our chat rambles a bit. We still manage to fit it into 20 minutes.

How about you? Do family and accents and childhood play a role in who and what you are today? Will they make their way into your book, as they have into Kerry’s?

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Once you fall in love with Kerry, or if you’re already in love with Ireland, go pick up a copy of this gentle witty memoir.

Do you have an accent? (Don’t we all?) What’s yours?

Money Has Nothing To Do With Writing

If you have a way to pay the bills while you launch yourself into writing, that’s great. If it leaves you real time for writing, even better.

Here’s a reality check for you. It’s long and of dubious interest to anyone but me. But I’m a writer; that’s what I do.
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Why James Altucher Won’t Go Back to Traditional Publishing Even Though He Could

You won’t be surprised to discover that I’m a fan of independent publishing.

Some folks might be surprised to discover that James Altucher is, too, because his first 5 books were published traditionally.

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