The Introvert’s Guide to Book Marketing by Tim Grahl

[image: introvert]I may be a people person, but I’m still a serious introvert. I need 51% of my time to be me, alone. At least 51%. (Best Beloved does not count because, for all practical purposes which don’t involve clothing, we are one.)

I’ve watched Grahl work with Dan Pink and David Burkus (as a member of their street teams for To Sell Is Human[image: ” style=”border:none !important; margin:0px !important;” /> and The Myths of Creativityreading this article, because it’s pure unadulterated truth about why introverts can be stupendous at marketing.

Peter Bowerman – The Well-Fed Writer

[image: Peter Bowerman's Well-Fed Writer] You might be interested in Peter’s free reportMr. B has earned more money writing than I have, in part because he’s good at writing for others. (I’m only good at writing for me — but don’t let that sway you; I’ve turned down loads of copywriting work simply because it doesn’t interest me. If it interests you, know that it’s out there waiting for the right writer. Right?)

I’ve only read a little of Bowerman’s work, but between that, Tom’s recommendation, and that of a dozen other writers I respect, you’d be smart to investigate the Well-Fed Writer if you’re curious about writing commercially.

Tom says:

Peter Bowerman is another great writer, strong writer’s counselor, and also a great guy, one whom I’ve had the pleasure to meet in person. His The Well-Fed Writer and The Well-Fed Self-Publisher are essentials for the freelancing life. Check out his Well-Fed Writer blog.

Jon Morrow of Copyblogger

[image: Jon Morrow] Jon MorrowIf you’re tired of me parroting Tom‘s recommendations, you’d best turn your head away because here comes another one:

Jon Morrow is the agent provocateur who regularly kicks writer’s butts with his posts on not just thinking or talking about writing but actually taking writing risks and getting real work done. He was the associate editor of Copyblogger (a marketing/copywriting site I can’t recommend enough), and now throws lightning bolts from his site at Boost Blog Traffic.

Copyblogger, including Jon’s work with them, altered my perception of writing on the web. If you’re marketing without consulting Copyblogger and Jon Morrow, you’re making it unnecessarily hard on yourself.

Wanna Sell Books? Learn Marketing from the Master, Seth Godin

Most of you don’t know how marketing should be done.

It’s not your fault. You’ve seen it done wrong your whole life (especially if you’re my age and grew up in front of a television.)

We confused the possible correlation between Coke ads on TV and the Coke in our fridge with a causation: ad => purchase.

If you intend to sell books, you’re going to do marketing.

In order to succeed, you have to do marketing right.

Nobody knows marketing like Seth does. Nobody.

He’s doing his second online Skillshare marketing class soon. Read about it at his website or at Skillshare.

For $16 you can get a million dollars’ worth of knowledge. Learn at your own pace. Soak in it.

An Online Skillshare Class by Seth Godin

Writer Unboxed

Another from Tom Bentley‘s stash. He’s gonna have to ante up another pile if I keep this up.

Don’t go here if you don’t want to get sucked in. I was just checking Tom’s link below, and had finished the entire article I landed on before I remembered that wasn’t what I was there for.

Writer Unboxed is not a single writer, but a site that hosts daily posts on issues of writing craft, the business and the vagaries of the writing life. [image: Tom Bentley” width=”222″ height=”285″ class=”alignright size-full wp-image-3605] The posters run the range from aspiring writers to authors with decades of experience and decades of publishing success. And the spirit of the site is open, generous and deep. (And they’ve even let me post a few times, despite my hairdo.)

p.s. Tom studiously and modestly avoided providing a link to his articles at Writer Unboxed so I’m doing it for him. Or to him.

p.p.s. I like Tom’s hair. Don’t you?

Porter Anderson and Publishing Perspectives

[image: Porter Anderson] Porter AndersonAnother smart voice trying to keep up with all the changes is Porter Anderson (who is not related to Anderson Cooper no matter how my brain wants to link them. You’ll also note, from the images, that neither of them resembles the Mini Cooper, now made by BMW.)

[image: Anderson Cooper] Anderson CooperAnderson (Porter, not Cooper) points us to stuff like this great read on a traditional publisher overcoming the “stigma” of self-publishing because the extra $5,000 a month made it seem like a good idea. (That’s one thing I love about Anderson’s writing: sometimes, the tongue just might be in the cheek, but it’s not obvious. I could be wrong.)

[image: Mini Cooper] Mini CooperBest Beloved pulled this snippet from one of Tom Bentley‘s recent newsletters:

Porter Anderson is one smart cookie, who writes with insight and wry wonder at the crazy minefield of the publishing industry. He blogs seemingly all over the durn place, but prominently at Publishing Perspectives, Jane Friedman’s site and Writer Unboxed.

Here’s How to Look Before You Leap into Your Book

[image: Larry Brooks]No secret I’m a huge fan of Larry Brooks. If you’d like a huge jump start on your next novel, check out Larry’s Conceptual Kickstart Story Analysis. For fifty bucks you’ll get feedback from a master to ensure that your concept will result in the best possible book (as long as you execute the other 5 elements of story engineering and all 6 elements of story physics.

We’re moving everything we own into storage this weekend because the house we’re renting just sold, and we leave on Tuesday for a month-long business trip so ta-daa! it all has to get done now now now.

Posts here should continue as usual. They may, though, have a certain frantic or distracted tone.

Jane Friedman: Writing, Reading, and Publishing in the Digital Age

[image: Jane Friedman]Another person Tom Bentley and I are both fans of: Jane Friedman. She spent a decade guiding Writer’s Digest. She has a wee bit of insight into what’s going on in the maelstrom of modern publishing.

Dig through her writing advice archive and read Tom’s comments:

Jane Friedman’s site and work examines with an analytical but empathetic eye the windings of many writing roads, from individual authorship to self- and traditional publishing to diverse matters of writing craft and business. She is on top of the latest developments—and offers clear interpretations from that peak.

Jonathan Fields and The Good Life Project

Another snippet from Tom Bentley’s blog. I’ll weigh in as well, because I love Jonathan Fields and the Good Life Project.

Jonathan is good at letting people talk. These aren’t interviews so much as led conversations. He’s not showing up with a list of questions to elicit the facts they want to share. He’s in the moment, helping someone he’s excited about share their passion with us.

His book Career Renegade changed my life. I’m still working on Uncertainty after my second reading, trying to move it from head knowledge to heart action.

Tom comments:

Jonathan Fields is a guy who almost seems like a data-delighted high priest of writing, with his winning blend of using logic, science and especially the human touch to plumb and understand the depths of communication. His Good Life Project is a probing, reflective series of interviews with people who have struggled in their work and personal lives and gained great (and instructive) ground in understanding and elaborating on the human condition. And how to live richly and well within that humanness. Fields is a fine author as well.

[image: Jonathan Fields' Good Life Project]